BRAND SYSTEM

Brand DNA,
fully owned.

Palette, typography, voice, and tone canonical in your mind. Media library hash-deduped. OAuth connections to every channel where your brand lives.

Try BrandHow it works

v1.4 · macOS · Windows · Linux

synap.app/acme/brand
BRAND · ACME STUDIO
PALETTE
TYPOGRAPHYGeist · The quick brown foxJetBrains Mono · 0123456789
VOICE
directtechnicalwarm
1BRAND DNApalette · type · voice canonical
∞MEDIAhash-deduped, never re-uploaded
100%OWNEDfiles in your filesystem, always
0BRAND DRIFTone source, every surface
01 · DNA · MEDIA · CONNECTIONS

Brand,
end to end.

Three primitives that mirror how brands actually live.

DNA

Palette · type · voice

Canonical tokens stored as Markdown in team memory — versioned, reviewable, AI-readable.

MEDIA

Hash-deduped library

WordPress-style media management. Same file, uploaded once. Tagged, searchable, organised.

CONNECTIONS

OAuth to every channel

LinkedIn, Instagram, X, WordPress, Ghost — connected and encrypted. Publish from one surface.

02 · DNA

Brand voice that
Claude actually reads.

Palette, typography, and voice canonical in team/memory/brand/. Tokens, samples, and tone-of-voice docs live next to the work — every draft Claude writes inherits them by default.

PaletteTypographyVoice
VS BRAND ASSETS IN A DRIVE

DNA in the context window.

Why a brand mind beats a folder of guideline PDFs.

TODAY · DRIVE FOLDERS

Stale and unread

Brand guidelines drift away from the work
Designers re-upload the same logo dozens of times
AI never sees the brand — it guesses tone
Channels disconnected from the source of truth
WITH SYNAP · BRAND

DNA in the context window

Tokens, samples, and tone live in team memory
Hash-deduped media — one file, one canonical url
Claude reads the brand before writing a single line
OAuth connections publish from the same mind
03 · MEDIA & CONNECTIONS

Library and channels,
in one mind.

Every asset, every surface — connected to the same source of truth.

01 · MEDIA

WordPress-style
media library.

Upload once, use everywhere. Hash-deduped storage means the same image never lands twice. Tags, search, and structured metadata for every asset.

02 · CONNECTIONS

OAuth, encrypted at rest

LinkedIn, Instagram, X, WordPress, Ghost — tokens encrypted on disk, never readable in plain text.

03 · DISTRIBUTION

Publish from any surface

Compose in Mind, ship to channels — the brand DNA travels with the content automatically.

Brand DNA
that ships.

Free for personal, Pro for teams.

Download SynapSee pricing

Free · No credit card · No telemetry